Who Gives A Crap – Eco Friendly Toilet Roll, Box of 48 Toilet Rolls (3-Ply, 400 Sheets) | Soft, Strong, Sustainable, Biodegradable, Plastic-Free

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Sustainably sourced bamboo materials are certainly a greener choice than timber-based products which involves tree felling. But it’s not as eco friendly as using an existing resource and not without it’s issues. You can read more on is bamboo really sustainable here.

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The brand has also partnered with charity Just a Drop, which supports sustainable clean water projects in 30 developing countries. A recommendation service that carefully researches each product and consults with experts across many disciplines.To put this into context, in the UK alone we use a staggering 1.3 million tonnes of tissue a year, according to the Confederation of Paper Industries. That’s estimated to be around 127 rolls per consumer every year. Writing an ode to toilet paper is not something I ever imagined doing, but here we are. For me, it’s been a real game changer in many ways, and not only because of its sustainability credentials. I first came across it while setting myself the Plastic Free July challenge in 2018. It is as it sounds, where you avoid single-use plastic for an entire month. WGAC have partnered with Pachama to evaluate their carbon emissions and offset them. They work on some cool and important projects too, such as protecting old growth forest in Brazil and preserving tropical peat swamp forests in Indonesia, where magnificent animals such as orangutan’s live. Did you know that every day an estimated 27,000 trees are cut down, just to make toilet paper? That’s right – trees are cut down for the luxury of us to use paper once before flushing it down the loo and never seeing it again. Look for the FSC Certified 100% label for reassurance that no land has been cleared specifically to grow the bamboo and that the bamboo has been farmed in a more sustainable way.

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Enabling deforestation just to softly wipe our bums makes no sense whatsoever. Yet as a nation, we have become obsessed with using the luxury stuff to wipe our bums, with four-ply quilted (of course, darling), being the optimum wiper. This means more virgin pulp is used in making it, rather than recycled materials.

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These bamboo toilet rolls from Who Gives a Crap have been voted the number one top sustainable toilet paper byThe Natural Resources Defense Council. On top of that, 50% of the profits from every box sold are donated to ethical charities that help build toilets in developing countries.